EVERYTHING YOU NEED TO KNOW ABOUT TRACKING MICRO CONVERSIONS ON YOUR SITE 

First of all, online businesses and SaaS companies need to stop believing that they will boost numbers by driving more traffic their way. After all, more doesn’t always mean better. So, why not work on improving the quality of your existing traffic by tracking micro conversions?

There’s a good chance you will save a lot of money in the process.

Unfortunately, marketers tend to forget the importance of one thing that actually plays a huge role in generating revenue – micro conversions. Sure, we are well aware of the fact that macro conversions are the only thing our superiors care about because that’s where the money rolls in.

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40 EMAIL SEGMENTATION STRATEGIES TO OPTIMIZE YOUR EMAIL MARKETING CAMPAIGNS

The once-popular spray-and-pray method, where you send out one email to thousands of unsegmented subscribers, will not actually get them to engage with you more. As a matter of fact, they might even unsubscribe from your emails altogether if you don’t send them the right content.

Are you aware of the fact that you can increase your email open and click rates, and, on top of that, see a significant drop in the unsubscribe rates by breaking your subscriber list down into segments?

This strategy is heavily used by the majority of informed email marketers in order to generate more effective results out of their email marketing campaigns. (more…)

GETTING STARTED WITH DRIP MARKETING CAMPAIGNS: FROM SIMPLE AUTORESPONDERS TO BEHAVIOR-BASED EMAIL SEQUENCES

Nowadays, a number of email marketers are saying that you absolutely must have a lengthy list of subscribers and that you have to go out of your way to keep that list growing.

Even though this is true and you should definitely work on enlarging your subscriber base, there is the question of what to do next. (more…)

OPTIMIZE YOUR WEBSITE WITH PROVEN SALES FUNNEL TEMPLATES

In the age we live in, if a business doesn’t have a proper sales funnel, or if it has a leaky one, none of the new leads will ever convert into paying customers. And that would be quite a shame, now wouldn’t it? In this post, we will be looking at the top sales funnel templates that can drive your growth.

Sure, managing your business’s funnel is no walk in the park, and, in reality, many marketers have a hard time turning their leads into customers. In fact, a study shows that only 25% of leads result in sales mainly because of a poorly executed in-funnel lead nurturing campaign. (more…)

FIND OUT HOW TO MAKE THE MOST OF THE FACEBOOK PIXEL

Are you taking full advantage of the capabilities of the Facebook pixel?

So, it’s 2017 and there are still marketers out there on Facebook who are unaware of how much the Facebook pixel can do for them. It is, in fact, the must-have tool for driving your marketing and sales efforts, and you should install it yesterday.

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ENHANCE YOUR FACEBOOK AD GAME WITH FACEBOOK CUSTOM AUDIENCES

Are you struggling to find new ways of boosting your business using Facebook Ads? Try using Facebook Custom Audiences.

As marketers, one of the biggest slip-ups you can make is failing to take advantage of Facebook’s multiple audience segmentation options to get closer to your target audience.

I hope you’re not just syncing your emails lists to Facebook and hoping for the best result. It really is essential for any business to target people who are most likely to interact with you the way you want them to. Claim your free spot at our workshop on How to Build and Run $1MM Funnels where we’ll cover a range of topics, including Facebook advertising strategies. (more…)