EVERYTHING YOU NEED TO KNOW ABOUT TRACKING MICRO CONVERSIONS ON YOUR SITE
First of all, online businesses and SaaS companies need to stop believing that they will boost numbers by driving more traffic their way. After all, more doesn’t always mean better. So, why not work on improving the quality of your existing traffic by tracking micro conversions?
There’s a good chance you will save a lot of money in the process.
Unfortunately, marketers tend to forget the importance of one thing that actually plays a huge role in generating revenue – micro conversions. Sure, we are well aware of the fact that macro conversions are the only thing our superiors care about because that’s where the money rolls in.